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An Enterprise Portal is a framework for interpreting information, people and processes across organizational boundaries. It provides a secured unified access point, often in the form of web based user interface and is designed to aggregate and personalize information through application specific portfolio.
WCMs are used to control a dynamic collection of web material. A CMS facilitates document control, auditing, editing, and timeline management. A WCMS typically has
IBM WebSphere Portal contains the widest range of portal technologies that help you develop and maintain first-class B2C, B2B and B2E portals. And WebSphere Portal helps to provide a quicker return on your investment with the following business benefits:
Day CQ5’s Web Content Management (WCM) is a platform for delivering engaging multi-channel customer experiences to drive online business success.
Microsoft SharePoint 2010 makes it easier for people to work together. Using SharePoint 2010, your people can set up Web sites to share information with others, manage documents from start to finish, and publish reports to help everyone make better decisions.
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Adobe® online Marketing Suite, powered by Omniture® The Adobe Online Marketing Suite consists of comprehensive portfolio of optimization applications for Visitor Acquisition, Conversion, Online Analytics and Channel Analytics and is built on an Open Business Analytics Platform. The suite is highly modular and flexible, allowing customers to tailor the suite to meet their specific business requirements. Customers can utilize individual products, a combination of products and services or the entire suite.
This platform integrates data from multiple sources including web, mobile and social media interactions as well as CRM, call center and point-of-sales systems. As a result, marketers are empowered to automate highly personalized and relevant customer interactions across multiple touch points, increase the efficiency of marketing processes and spend marketing dollars more efficiency for maximum ROI.